Doctor © Carlos Chavez Monzón. (Author of the Methodology Integrative
Business Process
http://negociosenredconpymes.ning.com
Keywords: E-Business, E-Commerce, social networking
what to do for companies to SMEs seize the opportunity to increase capturing more business customers through the use of social networking? This question has been raised many SMEs that want to increase the number of customers using social networking and after-sales tracking and loyalty and increase their business. The use of networks for the development of brands and
s very efficient and effective if well managed, namely if it operates properly. However, the lack of knowledge of the use of social networks for most SMEs and Mypes does not use social networks for competitive advantage in their businesses. Only large companies, ie corporations are taking full advantage social networks to reach more customers and retain them with a good E-CRM strategy. 
Is now the right time for SMEs and Mypes use social networks as more and more users who are logged and spend more time navigating these social networks and whether they are there then the company must also be. One way to support the integration of SMEs in social networks is that in Peru the yellow pages ( www.paginasamarillas.pe ) have a link to view the messages on the Facebook social network which enables the user
s to share with their contact data on their favorite companies and write comments about them. However, we must note that some companies are already using social networks effectively publish their products with photos, creating blogs of promotions and advertising, multimedia audio and video hanging advertising by creating forums to hear the views of its customers and thus strengthen their weaknesses, opportunities, creating interest groups classified by their lines of products, using the famous "events" to publish their promotions and trade shows, also in some cases I have found that use social networks to make reservations in restaurants, hotels, tours etc., and making contacts not only e-commerce B2C level (business to consumer) but also doing business contacts e-commerce in B2B (business to business). Therefore, the use of social networks can measure the impact of sales when launching promotions or events, and the level of clients increases, posting on social networking photos of their customers are satisfied with the care being advertising to leverage customer actually through the networks claim to be treated very well, being an advertisement for "mouth to mouth."
Many large companies conduct surveys to their customers through social networks investigating the tastes of their customers and most important 'of all this is that the cost of using social networks is "zero cost" and to keep updated just need a little time and a maintenance staff to the network and the respective profile.
Imagine that an SME has a network 5.00
0 contacts for example in Facebook (for registration only have to enter www.facebook.com ), and another 5,000 on Twitter (sign up www.twittwer.com ), another 5,000 contacts at Sonic ( www.sonico.com ), other contacts Hi5 5.000 ( www.hi5.com ) 5.000 other contacts on Myspace ( www.myspace.com ), other contacts in Plaxo 5.000 ( www.plaxo.com ), another 5,000 in Badoo ( www.badoo.com ) Ilike other contacts 5.000 ( www.ilike.com ), another 5,000 in Wayne ( www.wayn.com ), other contacts in Windows 5.000 Live Spaces (http:// spaces.live.com ), other contacts on Ning 5.000 ( www.ning.com ) other contacts on Linkedin 5.000 ( www.linkedin.com ) which is a network only social enterprises, other contacts in 5.000 http://negociosenredconpymes.ning.com and not finish naming the social networking that some of the many out there, would total 65.000 contacts which would mean they could have that many customers just using some of the most popular social networks.
social networks act as salespeople for your business, most importantly, it can take the business to new levels of profitability. In particular I have created a network called Business Networking with SMEs created in the domain www.ning.com and is located at the address http://negociosenredconpymes.ning. com , I'm an admin of this network that has just been activated in June and already has many registered at Peru and a no. significant level world. By the end of 2009, the goal is to have 100,000 registered contacts. I invite you to join http://negociosenredconpymes.ning.com , click on register. You can invite your contacts to have friends on your website free. Click Invite, then enter your email, you click "import your address book, then you scroll and click on INVITE and a window to enter the message that should be something like this:" Register for a free Web site, can post up to 50 MB files, create blogs, upload videos up to 1 hour, forums, groups, photos, music, chat, news, newsletters, business etc. "Then you invite all your contacts, you can use this network to provide advice on what is your specialty and if you're a small company to publish a text box indicating the characteristics of your company (about us), photos of your products, your promotions, your advertising videos, contacts with customers (CRM) and suppliers (SCM) through private groups etc. The advice to SMEs can be completely virtual and receive additional income based on the contractual relationship you have with the SME. May assist by videos, audio, document files, slide that can hang in private groups set up within the network and are only accessible to SMEs that require their advice. Can publish articles related to your specialty to draw attention to SMEs.
In the "My Page" you can put your specialty profile under the tab "Blog" can place your articles, you can create groups and forums discussion, pictures related to your professional activity, slides related to your line research, create advertising events, placing up to 166 applications used Gadgets to customize your Web page according to your requirements etc. Featured Members belong to another country.
will conclude with a message: "Gentlemen SMEs to use social networking if you want your business to grow."
Keywords: Redes_Sociales, E-Commerce, E-Business
Article Author: Dr Carlos Chavez Monzón ©
Manager http://negociosenredconpymes.ning.com
Author Integrative Methodology Business Processes based on Knowledge Management Balanced Scorecard: http://mipe2008.bklogspot.com
Trujillo - Peru
