"SMEs: Using Social Networks Viral Marketing for competitive advantage"
Doctor © Carlos Chavez Monsoon.
(Author of Business Process Integrated Methodology)
Creator social network http://negociosenredconpymes . ning.com
Keywords: SMEs, Viral Marketing, social networking
The viral marketing is a advertising that moves like a virus into the network and according to Wikipedia, the viral marketing or viral advertising are terms used to refer to the techniques of marketing seeking to exploit social networks other electronic means to produce exponential increases in "popularity brand (Brand Awareness ), through processes of self-replicating viral analogous to the expansion of a computer virus . Is usually based on the buzz by electronic means using the effect of "network " created by Internet and modern services mobile to reach a lot of people quickly.
the term is also used to describe viral marketing campaigns disguised marketing based Internet, including the use of blogs , Seemingly amateur sites, and other forms of astroturfing designed to create the buzz for a new product or service.
Often the goal of viral marketing campaigns is to generate media coverage with stories "unusual" for a much higher value than advertising budget for the advertising company.
The term viral advertising refers to the idea that people pass and share funny content and interesting. This technique is often sponsored by a brand that seeks to generate awareness of a product or service. Viral ads often take the form of funny video clips or games interactive Flash, images, and even texts.
The increasing popularity of viral marketing is due to the ease of implementation of the campaign, its relatively low cost (compared to campaigns direct mail), good " targeting, and a high response rate and high. The main advantage of this form of marketing is its ability to get a lot of interested prospects at low cost.
The most difficult task for any company is to acquire and retain a large customer base. Using Internet and the effects of advertising e-mail , business communication efforts-to-consumer (business-to- consumer or B2C ) get much more impact than many other tools. Viral marketing is a technique that avoids the inconvenience of spam : it encourages users of a Product specific service told his friends. That is a recommendation word of mouth "positive. One of the most successful perspectives found the time to get that customer base is called Integrated Marketing Communications ( Integrated Marketing Communications, IMC )
is also important to have a button that connects to all major world social networks and that can be found in www.Addthis.com which is the first connecting Bookmarking to 65 social networks. Make your company is registered in the 65 social networks that connect this button access to social networks and apply each viral marketing, which would enhance your business and lead to unexpected levels of advertising and growing your customer base exponentially.
can publish your viral marketing in social networking through discussion forums, blog, Digg bookmarks are links within social networking websites on science and technology news. Readers can read the articles recommended by others in the "Digg". as stories can be published in sixteen different categories including Deals, Games, Links, Mods, Music, Robots, Security, Technology, Apple, Design, Hardware, Linux / Unix, Movies, Programming, Science and Software. With the launch of Digg 3.0 on June 26, 2006 the categories have been divided into 6 containers: Technology, Science, World, Business, Videos, Entertainment, Games, with its subcategories. For example, the container of "Technology" includes the following categories: Apple, Design, Gadgets , Hardware, Technology Industry News, Linux / Unix, Fashion, Programming, Security, Software and Technical Details The official page of Digg is www.digg.com
benefits of viral marketing on social networks such as are many little cost incurred by that social networks are free, another advantage is the effort in creating the advertising with the exception of videos developed by specialist companies but not necessary to use them if you can make a home video of low cost and good quality which is already at the fingertips of all for the low costs of acquiring technology, another advantage is to attract users to the product without giving account for the subtlety of viral marketing.
A tentative list of social networks is shown in the following web address: http://es.wikipedia.org/wiki/Anexo:Redes_sociales_en_Internet where you can find a list of 145 social networks with their web addresses, location, number of registered each network, the network type etc.. Is useful information to make viral marketing within social networks taking into account the different categories of social networks and more, it is now easy to create your own network using the domain www.ning.com and the author of this article has created a network in July 2009 and the date is already skirting the 1000 users nearly two months of its dissemination, being a business-oriented network networking with SMEs created in Peru at the following address www.negociosenredconpymes.ning.com . Make the most of viral marketing if we continue in force in this highly competitive marketplace.
Article Author: Dr Carlos Chavez Monzón © carloschavezmonzon@yahoo.es
Manager http://negociosenredconpymes.ning.com
Author of integrated methodology based on Business Processes Management knowledge of the Balanced Scorecard: http://mipe2008.bklogspot.com
Trujillo - Peru
Marco Antonio Sepúlveda (Digital). General Objectives
introduce students (a) in understanding, basic domain, concepts and experimentation on the Digital Illustration.
Specific Objectives
The student (a) know the basic principles of the various techniques of Digital Illustration through graphics programs free or free software. Build through Pixels and Vectors. Develops individual content. Develop pilot projects. Virtual Exhibits shaped.
shaped face exhibits.
COURSE CONTENT
1 ª UNIT
1.1 .- Introduction to the Art of Digital Illustration.
1.2 .- Introduction to Virtual Graphic Art.
1.3 .- The principle and structure of Digital Illustration.
1.4 .- Concept, text and content.
1.5 .- Creating Virtual Blog.
2 ª UNIT
2.1 .- Digital Graphics Programs
2.2 .- Basic Tools Infrastructure and Construction for the work.
2.3 .- free or Free Software.
Imágen.Texturas 2.4 .- Viewers, Text, basic filters, etc.
3 rd UNIT
3.1 .- Structure of a work.
3.2 .- Line, color and shape.
4 th UNIT
4.1 .- Development of Virtual Project.
4.2 .- Structure and processes in the work.
4.3 .- System log (Blog) Virtual.
4.4 .- Printing and publishing.
METHODOLOGY
classes.
Virtual Graphics observation work.
Ejercicios prácticos por intermedio de la web.
Archivo de Notas (Bitácora Virtual)acerca de los Procesos Desarrollados.
EVALUACION
Certámenes de Evaluación Sistemátiva con Procesos Documentados.
a.- Certamenes Virtuales.
b.- Certámenes Presenciales.
Examen de Trabajo Final de Creación Presencial.
Final Review Virtual Working.
BIBLIOGRAPHY
Sites on Digital illustration and not Digital.
Sites on Digital Painting and Drawing.
Sites on Digital Art.
Image Editors Tutorials.
Tutorials Gimp and Inkscape.
