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resist general search engines, SOCIAL NETWORKS AND 450 MILLION EUROS IN 2010

Since its introduction in Spain in 2005, social networks have developed rapidly, so the total number of registered users has risen from 10 to 30 million between 2008 and 2010. Likewise, in recent years have seen strong growth in the number of visits to search engines, which has boosted its advertising revenue. The total turnover on both markets in 2010 reached 446 million euros. These are some conclusions of the Special Report published recently by DBK, first English company specialized in the development of sector analysis studies and competition participated by Informa D & B, CESCE Group company leader in providing business information, financial and marketing in Spain and Portugal. The study costs 3,375 euros. Market development

According DBK, subsidiary of Informa D & B (Group Cesce) , the cumulative number of registered users social networks in Spain, including those registered in more than one net has tripled in the last three years, from 10 million in 2008 to 30 million in 2010 .

In this context, the role social networks as advertising medium has increased dramatically, thanks to increased time devoted to these areas by the Internet and high-capacity segmentation of target audience they bring. DBK

estimated that in 2010 social networks in Spain generated a volume of advertising business about 29 million euros , in contrast to the 3.5 million euro turnover in 2008.

For their part, Internet search engines have reached high audience shares, about 24.5 million unique visitors in December 2010, an increase of 8% over the previous year.

The strong increase in the number of visits to search engines has boosted advertising spending in this medium, which in 2010 reached 417 million euros a 17.1% more than in the previous year concentrating 53% of the total online ad spending. Trends

is expected that spending on the network advertisers maintain a strong growth trend in the coming years, in parallel with ongoing progress in the audience share of the medium and the uptake of Internet access through mobile devices.

In this context, the advertising investment in seekers continue to show a remarkable dynamism , be expected that social networks capture a growing share of business advertising. The

launch of advanced services for mobile devices and diversification into emerging activities network, such as discount coupons sites and online video stores are some of the most important trends in the short and medium term in the field of trans- social.

trends in the field of search engines are marked by the signing of alliances between some operators to compete with industry leaders, continuing adding new services and applications and diversification into emerging activities in network.

Source: DBK Special Report: "Operators Leaders Internet "

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